SweetWater Brewing Co., the Atlanta-dependent creator of the renown 420 Added Pale Ale, is growing to Colorado in a large way with plans to acquire over a huge brewery on the Front Range and open a taproom within Denver International Airport.
This week, SweetWater declared programs to move into a 32,450-sq.-foot creation facility in Fort Collins that was formerly household to Pink Truck Brewing Co. The space incorporates a 10,000-sq.-foot taproom that’s at the moment going through a rework in anticipation of a late tumble opening. The corporation is also incorporating an outdoor beer backyard garden that faces west, so drinkers can choose in sights of the mountains whilst having fun with a chilly beer from one particular of 18 draft faucets, said Laird Mulderink, the Fort Collins brewery’s vice president of functions.
SweetWater’s bar within Denver International Airport, positioned in concourse B, is expected to open up this week. Information of the brewery’s expanded footprint in the Centennial Point out follows its January announcement to distribute beer statewide immediately after being readily available exclusively in the Telluride spot for many decades.
Freddy Bensch, co-founder and CEO, obtained his start out in beer washing kegs at Boulder Brewing Co. in 1992. When he opened SweetWater 25 a long time ago in Georgia, he infused the Colorado ethos into the manufacturer. Laying roots right here is a purely natural in good shape, he mentioned.
“The whole notion was to generate anything that had no borders — reside new music, trout fishing, outdoor, environment, and finally cannabis,” Bensch mentioned. “There’s no point out or section of the country that is definitely far more in tune with what SweetWater stands for than Colorado.”
Obtaining a brewery listed here also suggests opportunity to extend into new territory, products-wise. In December, Canadian hashish corporation Aphria, now recognized as Tilray, acquired SweetWater for $300 million in cash and inventory. Supplied the brewery’s hashish-helpful angle, solutions these kinds of as its collection of brews influenced by marijuana strains, and the fact that marijuana solutions should be made in the condition in which they’re bought, weed-infused releases are foreseeable future alternatives.
“I consider we’d be remiss if we would not carry on to discover those people possibilities,” Bensch stated. “We like to say hardly ever say never ever.”
Bensch anticipates the Colorado foothold will be a launch pad for SweetWater to even further distribute to the West Coast. Mulderink explained his group, which contains numerous people today from the now closed Purple Truck brewery, is now developing specialty recipes for Colorado drinkers that will be accessible when it opens in a couple of months.
Till then, drinkers can come across SweetWater’s mainstay recipes at shops and bars throughout the point out.